Brand introduction campaign: Haus Atelier.
This ad reel is based on an upcoming streetwear designer I worked with in Melbourne to direct a campaign shoot for their debut runway collection. The strategy foundation is that this is an introductory brand, establishing their place within the scene and introducing themselves to build their audience on a wider platform, through leaning into a current social trend reflecting the intended consumer.
Ad brief
- Max 60 second reel for social media platforms; Instagram, TikTok, Facebook, YouTube
- Y2K
- Emphasis on denim
- Highlight custom, tailor, hand-made
- Current Bratz trend: realistic, no animation
- Introduction to designer
- Colors: denim blue, white/cream, Y2K pops of pink to in-keep doll theme
- Brand name
- Haus Atelier.
- Aim of the ad
- Brand awareness and introduction.